"It's a win-win for studios and movie theaters," Dergarabedian said.ĭisclosure: Comcast is the parent company of NBCUniversal and CNBC. Not to mention, once audiences are in theaters, operators have seen them spending much more on food and drinks, as well. "Those formats continue to represent an important part of exhibition's present and future, and there is truly no way to ever experience movies in those formats again once they leave theaters," Robbins said. This includes IMAX, Dolby, 3D and other experiences that offer immersive seating or panoramic screens. Movie theater operators have indicated throughout the year that guests have been opting for premium formats far more than before the pandemic. "It could give us an early indication as to where anticipation stands for 'The Way of Water.'"Īlso notable is the focus on IMAX, Robbins said. "Avatar," in particular, "is the most significant" of the upcoming releases, said Shawn Robbins, chief media analyst at. "And for theaters these special releases can provide much needed filmed content within a slower corridor on the release calendar."
"For studios, a re-release of a specific title can serve ostensibly as a two-hour infomercial to remind audiences of the upcoming latest installment of a particular movie franchise, or TV series," said Paul Dergarabedian, senior media analyst at Comscore. 23, "Avatar" returns to domestic theaters, three months before its sequel "Avatar: The Way of Water" debuts and 13 years after its first theatrical run. The updated version features added and extended scenes. 2 just in time to celebrate 60 years of the Spider-Man comic and 20 years of Spider-Man films. "Spider-Man: No Way Home – The More Fun Stuff," a production collaboration between Sony and Disney's Marvel Studios, arrives Sept. The film will be accompanied by an exclusive look at the new series, and is exclusively available in IMAX. 26, one month before its spin-off series "Andor" debuts on Disney+. "Rogue One," a Star Wars solo film first released in 2016, arrives in theaters once again on Aug. Not only is there space on the calendar for Disney and Sony to place these films in cinemas, but their appearances are part of a wider strategy, especially for Disney, to promote upcoming theatrical and streaming debuts.
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